Sep
29
Amazing Selling Secrets Of The Worlds Best Life Insurance Salesman
Filed Under Copywriting Secrets, Sleight Of Mouth, Vancouver Copywriter | Leave a Comment
Ben Feldman sold $1,800,000,000 of Insurance Policies from 1942 to his death in 1993.
He would literally mesmerize people, and say things they couldn’t say no too. I’m going to show you some of those secrets here.
I pulled them out of his out of print book going for “$54.98 to $259.79” on Amazon.
Although Feldman didn’t name them, Robert Dilts and Richard Bandler certainly did.
How Ben Feldman Approached People
A bad life insurance salesman calls up and says something like this: ““Hi I’d like to talk with you about life insurance do you have 30 minutes?”.
And the poor guy on the other end of this amateur pitch pukes a little bit and quickly tries to shoo the guy away.
Here’s how Feldman approached the call.
Mr. Jones, I have money for sale. At a discount. You’ll need that someday to pay your taxes. May I present an idea that has been very valuable to a lot of people?
Robert Dilts would recognize this as a “Redefine” sleight of mouth pattern. Ben redefined insurance as selling money at a discount, and eliminated that objection.
Feldman was renowned for selling high ticket insurance and often ran into the objection “This costs way too much”
He dealt with this using this consequence Sleight of Mouth pattern:
If you can’t put away 3% now, how are you going to find 100% later.
What he meant here was when the person buying insurance died, the creditors would come knocking looking for estate taxes. And the cash won’t be there.
Anyhow.
When you get good at Sleight of Mouth, you can start weaving persuasive messages as easily as you type. How do you get good? Start with my email program here.
