Oct
7
Vancouver Copywriter – Frank Kerns FTC Email
Filed Under Business Email Wealth, Copywriting Secrets, Vancouver Copywriter | Leave a Comment
Vancouver Copywriter
- I opened up an email from Frank Kern today and got smacked by a sweet copywriting weapon.
Paving a way for a claim to believed.
Here’s the chunk of email:
The FTC released new guidelines yesterday that DIRECTLY AFFECT YOU.
Lots of people in our community are talking about it, and most of them
are totally missing the boat.Lucky for us, I (pay through the nose to) have an attorney who used
to work for the FTC …and he gave me the inside scoop.Here’s a new blog post I wrote that tells you what I Iearned.
Did you catch it?
If Frank Kern had just said “I have the inside scoop on the new FTC ruling”. It wouldn’t have had the same impact it did when paved the way for the claim to be believed.
This is an advanced copywriting tip.
Look at every thing you make a claim about and surround it with proof. Your response will soar.
If you’d like some of the in your next promotion get a hold of me at my Vancouver Copywriting Contact.
