SEO Copywriting That Doesn’t Suck A Rant By A Vancouver Copywriter

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By Ian Vecmanis a Vancouver Copywriter:

Pleasing Google’s bots and pleasing human brains seems to be more complicated than it should.

People who’ve studied SEO (search engine optimization) know the <title> tags in a web page are part of the old 80/20 rule of success. Which means, 20% of the elements on page result in 80% of the search engine ranking boost.

With me?

Good.

Sometimes getting your “Keyword” in the title and grabbing human attention is a challenge.

Some people stuff keywords in and create titles that look like this:

Vancouver Trucking Company | Vancouver Trucks | Vancouver Truck Drivers | Vancouver Big Rigs

What’s wrong with this? Well when you Google Vancouver Trucking Company, the <title> tag appears as the headline. And the headline in the search results sells people on clicking on to your site which is what you want isn’t it?

Keyword stuffed headlines don’t draw clicks!

So what do you do?

You combine good human interest with elegant SEO keyword placement.

Here are a few of my suggestions.

Let’s say you are trying to rank for “Vancouver Car Dealership”

Title – “Vancouver Car Dealership Accused of Theft For Selling Cars So Cheap”

How about a golf club.

Title – “New Golf Club Test Injures Kayaker Because Balls Clearing Range”

How about “Business Coaching”

Title – “The Case Against Business Coaching”

Anyhow. The key to high rankings and high click rates is combining your keyword with human interest.

Try it out on your next SEO work.