How To Sell A Vancouver Home FAST!

Filed Under Selling Vancouver Real Estate Properly, Vancouver Copywriter | Leave a Comment

If you would like to know how to sell a chunk of real estate real fast…and…for above market prices then pay attention.

Listen: It’s safe to say not a single real estate agent in Vancouver knows how to market a property with any skill. Let me prove my point.

The average real estate agents marketing plan for a property consists of this.

1) They pay a tiny price to run classified ads for a property with dull descriptions.

2) They run a craigslist ad that does NOTHING to differentiate the property and blends right in with the hundreds of other postings.

2) They have a sign on the property with their name and how great they are.

3) They have an open house where they let unqualified people trample through the place like it was a public washroom.

If the market is hot then homes can sell like this. If it is cold then the realtor tells you too cut your price and blame market conditions instead of their lousy marketing skills.

This is the craigslist description of a condo for sale in Vancouver:

Description:

Enjoy 270 d. panoramic view of N. Shore mountains, Burrard Inlet, False Creek, city and parks. 2bdrm 933 sq.ft. top of the line finishing home w/2 spa like bathrooms, solarium, office, office & balcony at new ly built Espana. Features incl.functional open floor plan, European style kitchen cabinets, granite countertops & stainless SS, wine cooler, mirrored closet space, electric F/P, porcelain tile flrg. Bldg has gardens & spectacular water features in addition to 25 m I/D pool, steam room, hot tub, gym, threatre room, library, lounge & top notch security. Steps to skytrain, T&T, Costco, Yaletown, all parks, GM Place, BC Place, Olympic Village, Seawall & Threatres. PUBLIC OPEN: Sat Oct 31 & Nov 1, 2-4 PM

La di da.

Note: This ad is boring as sin. It’s written as if it was under the space restrictions of a space ad in a newspaper (when you have unlimited description length in Craigslist). And its practically identical to every other ad on craigslist.

Listen up: Marketing a home is somewhat simple. Somewhere out there in the world is a buyer for whom the property is PERFECT for. For instance:

If your home is the only home in town with two big Cherry trees in your backyard, and there is a couple out there who is fanatical about cherry trees then the home will sell like crazy to a crowd of people who for some strange emotional reason want a cherry tree in their backyard.

So rule number 1 is find the unique big HOOK about the property and make it a central selling them. You want to attract the cherry tree lovers…not the cherry tree haters who will ask you to pay to have the trees removed.

Rule number 2 is simply this:

Write ads for the home that actually SELL!

This is where 99% of real estate agents go wrong. They are likely very good at the paper work, negotiation, knowing the city, legal pitfalls etc. However you’ll be hard pressed to find one who can write an ad so mouth watering that people are lined up to buy the property.

This is the domain of the direct response copywriter otherwise known as a “Salesman who knows how to write”.

How do you do this? Well it will take a book to explain it in sufficient detail, I can sum it up for you though.

Paint a picture the reader can step into and tell a story.

Let me see if I can turn that turd of a real estate ad into a sparkling gem shall we.

Turd: panoramic view of N. Shore mountains, Burrard Inlet, False Creek, city and parks.

Gem: Wake up in the morning and watch the sun rise over snow dusted mountains. Watch the boats shuttle around the salty burrard inlet and false creek.

A 30 second walk away is a fresh, safe park the size of three football fields where you can legally let your dog run free and play with the neighboring canines.

Turd: solarium

Gem: Step into the sun soaked solarium, the perfect spot to grow your own herb garden because its bathed in sunlight 80% of the day.

Turd: granite countertops & stainless SS

Gem: Prepare meals for family and guests in elegance on a hand carved granite countertop. All appliances are state of the art stainless steel that sparkle and emit value.

Anyhow. You get the idea? When people are looking for a home, the easier they can step into the description and feel it, see it, smell it, taste it and hear it the more interest you’ll get from your ads.

Ok, that’s all the time I have today.

In summary: If you want your property to sell, hire a direct response copywriter to sell it for you or work with an agent in town who has a GOOD copywriter on their staff. How do you know they are good? Simply ask them if they are salesman first…writers second.

Stay tuned: There are dozens of strategies to sell a property fast and way above market rates. I’m going to reveal them on this blog.

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