Sep
10
How Any Vancouver Restaurant Can Double In Size By Doing One Simple Thing
Filed Under Business Email Wealth | Leave a Comment
If you are a restaurant owner (Vancouver especially), who offers good food and good service and you’d like your restaurant packed every day of the week, then this message will delight you.
Here’s why:
There is a rampant disease in the restaurant industry, choking repeat business.
The cure is simple too.
In downtown Vancouver, there are thousands of wealthy folks who eat out every day.
If you build just 100 weekly visits, from some of those people, spending $100 a pop (they bring a guest). Then that’s $10,000 a week and $40,000 a month and….
$480,000 a year!
So how do you build this repeat business?
Easy.
After every meal ask every person to fill out a small form asking for their email address, name and physical address (or get their business card).
Tell them it’s a preferred client list where you send free mouth watering gifts and let them know of upcoming events. Offer them a bribe of free dessert and coffee for every card they get.
Each of these cards is worth a fortune to you.
Have one of your servers or managers put all of these into an email program (I recommend Aweber).
What do you do now?
It’s easy. Provide friendly, valuable email content to these people with a call to action to visit your restaurant. You can time these emails so they go out right when they start getting hungry.
Have your cooks prepare a special email list dessert or appetizer. Or get your bartenders to make a special drink or wine, and describe in your email the free goodies you want to give people. Have them call in and reserve a spot.
Make sure you make these people feel special when they come in.
The email software costs $60 a month. If you build a list of 5,000 people and communicate intelligently you will almost certainly get 1% of your list to visit your restaurant, whenever you want. That’s 50 people bringing at least one person.
Anyhow.
Build the list, what you can do with it is simply amazing. If you’d like to learn how to pull this off in more detail including a way to use this list like a bank simply email me at ian at ianvecmanis.com and say you’d like to read my restaurant report. I’ll send it back right away.
Peace.
