Imagine writing something that altered the beliefs of billions of people.

Imagine knowing the power of those words will ripple for thousands of years to come, physically altering peoples neural networks and installing behaviours in future generations.

This is what the bible did.

Words have power.   Beliefs are the puppet strings on human behaviour, and words can change beliefs.

There’s a catch though.   Beliefs are never altered through logical argument.  In fact, arguing with someone’s belief systems causes people to dig in like a tick and defend their ideas…no matter how absurd.

Changing beliefs using language is a little known but super powerful skill.

You can install the belief in people to hate another race.

You can install the belief in people to love another race.

You can install the belief in people that it’s important not to steal.

This is where Sleight of Mouth comes into play.   Robert Dilts is credited with categorizing and naming special patterns influential writers and leaders (Including Jesus, Albert Einstein, Abraham Lincoln and Martin Luther King) use to change the world.

How To Stop A Murder

A few weeks ago, I saw a wise man stop a murder.

A mob of homeless people were ready to tear apart another homeless person for stealing a bag of cans from them.

A few pedestrians told them to stop.  They shouted arguments that bounced off the mob like a laser off a mirror.

“Don’t do it you’ll go to jail!”

“It won’t make things better!”

“You can guys can work this out without violence”

Nothing worked.

But up approached a wise man and he said “Let the man who has never stolen before, swing first”.

This kind of stunned the crowd.   They stopped and thought about it, and realized they too had stolen before.

The man used a Sleight of Mouth pattern on the crowd to instantly diffuse their belief they wanted to kill this man for stealing.

Do you recognize this story?  Jesus did the same thing to a mob of people who wanted to stone a woman to death for adultery.

Rather than scold or show them the errors in their ways he simply said (I’m not a bible scholar this is a loose translation) “Let he who is without sin, cast the first stone”.    This stopped a murder.

Sleight of mouth patterns are space age verbal weapons that persuade people without them realizing they are being persuaded.

Finding good courses on how to learn to use these patterns is not that hard.   Learning how to use them in print is a journey I’ve been on for the past year.   And I’ve poured my research into an email course, available to anyone who wants to learn more.

To sign up simply head to this page and read about the Sleight of mouth copy course. The sign up box is on the page.  Cheers.

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1 Comment so far

  1. uttam on September 23, 2009 6:01 am

    very fruitful in effective communication