Sep
15
Making someone want something so badly they will pay an absurd amount of money, is a very useful skill.
Here’s a cool way to do it, using Sleight of Mouth.
Remember: Sleight of Mouth is a language tool used to shift beliefs.
One belief a good salesman (or copywriter) should install in their prospects is this:
I want to buy this because it’s an incredible value.
I remember watching a movie once where a man was running in the woods, and he ran into a zombie.The camera zoomed into the zombies face.
You felt bad for the man, but weren’t too worried. After all its just one zombie.
But the camera slowly zoomed out.
When it got far enough out you were able to see two more zombies.
And it kept going. There were 10 zombies. Until it zoomed out so far it looked like a bird was looking down on the scene and there were thousands of zombies.
As you changed the size of “frame” the danger increased.
Using Sleight of Mouth you can change the size of the frame and increase desire for your product.
Here’s an example for a new computer.
The X10 computer comes with an ultra quiet fan. Leave your computer running at night without waking up to noise.
Music will sound purer without the background noise of a cheap fan.
Think better because you can work in absolute 100% silence.
Turn the computer on to kill some time without waking your spouse.
This is an example of changing the frame size of what someone pictures themselves using the product for. The more of those frame expansions I stacked, the more gas I toss on the flame of desire.
Neat huh?
There is much more to learn. If you found this useful, check out this tight, easy to read email series on Sleight of Mouth copywriting.
Drive fast and take chances.
Ian
