Get To The Top Of Google And Flip That Traffic Into Paying Customers

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According to the search database there are 1069 people looking for a florist everyday in Vancouver.

If they average $50 a purchase and you flip 5% of those visitors in customers, that’s…

$2672.50 A Day in Sales!

But wait! If you’re smart about it, that’s not a $50 purchase.

Not if you know how to keep and maintain a customer.

You see, that person could buy flowers once a month (Gifts for wives, girlfriends, mistresses, mothers day, birthdays, christmas, anniversaries and on and on).

Let’s say you can get a customer to spend $50 a month for 12 months of the year. That means that search engine traffic is not worth $50 but…$600. And the traffic is now worth $32, 070 a day!

Holy moly, I think I’m going to get into the flower business.

Impossible you say?

Well bare with me. Let’s first talk about getting to the top of the search engines first.

I hark over and over with clients, that its not about tricks. It’s about strategy.

Think about this. Google (and its baby brother and sister Bing and Yahoo) are in the business of providing its searchers with the most useful, valuable answers to web requests.

They need some sort of algorithm (or formula) to determine this. No one knows what the precise formula is. However the most important factor is…

How Many Other Web Pages
Think You Have Great Content!

How do you figure this out?

Simple. The search engines look for quality websites with links pointing back to your good content.

So. If you want to get to the top. You need a great content publishing strategy!

And if you want to attract buyers what kind of content do you want to provide?

Again, the answer is simple.

You provide information on how to make a good buying decision.

In the case of the florist. Here are some great ideas.

How to pick the best flowers for an anniversary
How to apologize with flowers
Scientifically proven flowers that speed up healing!
the best flowers to give on a first date!
The best flowers to give on a second date!

You could literally go on and on and on.

Now each article (if its on your web page) should be written in a way that makes the florist the best choice available and make it super easy to order.

Let’s get back to turning that $50 order into a lifetime customer worth a fortune.

The first thing you should do is realize, the person buying flowers (if intelligently reminded) could buy flowers at least once a month.

So you find out their interests and segment them.

Let’s start with a list of men with wives. Using an email software every guy on your list who has a wife (or girlfriend) should be reminded about holidays (valentines day), birthdays etc. Each email should point to a special offer for them (always make people feel important and special) and ask for an order.

You will not convert everyone. However just by providing a nice reminder service, with a clear call to action. You will create a huge surge in sales!

Anyhow.
That’s all the time I have today. If you’d like to learn more about dominating a Vancouver small business market I have a report available. Not everyone can read it, but there is a good chance I will let you. You can read the details here:

Enjoy the day!

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