Sep
16
What is it about some books, articles and emails that excite you and even change your life?
Knowing how to engineer those “A-Ha” moments with the written word can spawn information product evangelists.
You can change perceptions of entire industries.
You can simply make someone feel good about themselves and want to change their life.
I’d like to reveal some of those secrets in this article.
Because we are working with beliefs we will be using Sleight of Mouth patterns.
A good example of how we can use Sleight of Mouth to add value to an information product is with hypnosis sessions.
Before hypnosis can be truly effective, the person has to believe hypnosis works and that they can be hypnotized.
A common belief is “I can’t be hypnotized because my mind is too strong”.
Well a good pattern to run in the instruction manual can be.
“A common question that comes up is I can’t be hypnotized because my mind is too strong. This is perfectly valid.
You have to ask if your mind is strong enough to let yourself be hypnotized?
Hypnosis is a state of incredible relaxation and focus which requires a strong mind to go into.
And isn’t it more important to be someone who likes change and become stronger than appearing strong minded?”
I ran three patterns in that sentence. Each one like a tiny proton torpedo snaking its way into the death stars exhaust port.
First I paced their experience (For rapport). Then I did an apply to self pattern. (see if you can find it). Then a redefine on hypnosis. Then I used a hierarchy of criteria to show them a belief more important than being strong minded was being violated.
Cool huh? This would open up a lot more people to the idea of hypnosis and make the program more effective.
Anyhow, let’s sum things up.
Learn how to use sleight of mouth patterns when you come up against stubborn beliefs of your audience. You’ll literally change the wiring in their brains and they’ll come away with an expanded mind, and you’ll be soldering a tough to break bond with your reader.
If you like this lesson you’ll want to see what I have in my email course. In it I reveal a hidden objection to buying almost no one seems to talk about.
I heard about this objection in a Gary Halbert copywriting seminar but didn’t hear how to overcome it. It’s the perfect job for Sleight of Mouth, and if you remove objections you increase sales. Sign up for the course here.
Take care,
Ian
