Sep
16
Video – What a secret $500,000 cash stream in Vancouver looks like
Filed Under Make Google Your Top Salesman | Leave a Comment
Here’s what a river of a $500,000 looks like (yours free for the taking if you’re a Vancouver business owner)
This video below is a glimpse into a real opportunity to add a half million dollars a year revenue to your business…within a month!
I’m using a plumber for my example, but similar results can be obtained for mechanics, doctors, dentists, lawyers, boat dealers, car dealers and on…and on…and on.
Ok. Watch the video. I’ll show you the river. After the video I’ll show you how to scoop out some of the cash. By the way the software I’m using access the database of Google, Yahoo and Bing to get its results.
Ok.
What you are going to do now is create a web page that becomes a magnet attracting just those visitors who type in “Vancouver Plumbing or Vancouver plumbers”.
The reason for this is simple. The more you dilute the focus of your page, the harder it is to get to the top.
Ok, some basic SEO stuff you should know is, you want to use your keywords in <H1> <H2> <H3> tags, <title tags> are very important too. If you don’t know what these mean, that’s ok. Simply tell the person building your site, you want the web page optimized for your keywords.
Ok, so how do we get to the top of the rankings?
Do not try and cheat your way first of all. Google spends a small fortune on research to find who is cheating the search engines and delivering a poor quality user experience for its searchers. If this is you, then you could find yourself banned from the rankings! Good bye $700,000.
How do you do this the way Google wants and the way your visitors want?
Think about it. Google is in the business of providing the searchers with the best content. So you simply create a the best content around Vancouver plumbing.
And when you are trying to generate leads, you should be providing content that educates people how to make an informed buying decision.
This does two things. Gives you a nearly unlimited amount of content to create. And if you have a smart copywriter working for you, you can write the content in such a way that people are taught that your business clearly provides the best service in town.
Make sense?
Now. You want to sprinkle the content all over the internet and get reputable web sites to link back to you.
When a web page has a link on their site pointing back to your site, the search engines count that as sort of a vote of confidence that your site has good content. The more of these links you get (called backlinks) the better your chances of dominating the search engines.
A little tip: Not all votes are equally weighted. Some pages votes count for 100,000 times the power of other pages. Web sites that end in .gov or .edu have great ranking power. You can sneak into .edu sites by posting job descriptions on college web sites.
Make sure your anchor text This is an example of anchor text. Contains your keywords in it. This is also important.
Ok, to summarize: Publish content and get back links to your site to rank. That is a shortcut, there is a lot more to know about SEO, but that is enough to get you rankings because most local businesses have no clue how to get to the top of the search engines.
Without getting into advanced copywriting techniques, here’s an outline for a good sales pitch that will convince people to do business with you.
A good headline that instantly communicates the searcher they found a web page that can help them. Something like this:
“Warning: Do Not Hire a Vancouver Plumber Until You Read This”
That’s going to get the attention of someone looking for a plumber isn’t it?
Ok, now simply teach the person about all the bad things that can happen if they don’t hire the right plumber. And then demonstrate that your plumbing service doesn’t do those bad things.
Throw some testimonials in from happy customers saying that “Yes, Joe Plumber does not do those bad things”
And most importantly. Have a crystal clear call to action.
Something like this:
“To get Joe the plumber over to assess the damage, you can call his cell phone at xxxxxxxx. If Joe doesn’t answer it gets forwarded to his wife Cindy. Cindy will take down your name, address and phone number, and tell Joe to get to you right away.
There is no charge for a visit. Joe will simply tell you what needs to be done to fix your problem. If you want Joe to do it, he’ll guarantee to fix the problem permanently or you don’t have to pay him a cent.
Again the number to call is xxxxxxxxx”
Ok. That’s it. $700,000 to the first plumber to implement this plan. Or you can hire me to do it for you. If you that’s the case then here’s what you need to do.
Email me at ian [at] ianvecmanis.com with your name, business, and phone number and subject line, make google my salesman. I’ll analyze the potential and see if it’s a big enough fish for me to go after. If I have the time and room available, I’ll come visit your office (at an agreed upon time) and help you formulate a strategy.
If you like what you hear we can move ahead. By the way, I run this operation with a bold guarantee. If you do not make 10 times back what you pay me in 3 months, I’ll refund your money. The fee is less than most web designers charge for a web page that doesn’t make sales…and is a fraction the cost of a full pages yellow page ad!
There’s only room for 1 at the top, email me before your competitor does.
Oh and if you want more detailed information on an internet marketing strategy for your business, there is a free report available at Free Report.
Peace.
