Sep
19
How To Make Your Own Bank
Filed Under Business Email Wealth | Leave a Comment
There is a hidden bank in your business filled with your money.
If you’re a restaurant owner, it could earn you $3,000 a day extra.
Chances are you can double your sales, by learning where it is, and how to make withdrawals.
A story for you.
A few days ago, I walked by a restaurant with a customer line up out the door. There wasn’t anything fancy about it. No flashy signs, no servers wearing dental floss for a shirt and no free beer signs.
Being the kind of guy who’s always on the hunt for good marketing ideas, I went back in the morning when it wasn’t busy.
I had an average meal, with good service and when I was done, I discovered this businesses bank.
The server asked if I’d like a free dessert. I said I would.
She said all I had to do was sign up for a free membership into a preferred clients list.
She brought my dessert and I filled out my name and email address.
Fast forward two days.
I’m hungry, typing away at my computer. I open my email and there is a message from the restaurant owner.
It’s written in a friendly way, and its asking if I’d like a free sample of some delicious chicken that just came out of the oven.
The painted a mouth watering description of this appetizer and I wanted it.
They said it was free with dinner, and they had a nice beer on special too.
I went there for dinner.
This restaurant has an email list of 3,456 people.
They only have to send out 500 emails and they can fill their restaurant (40 tables), whenever they want.
And get this.
If they were super smart about taking care of this list, here’s how they could print money on demand.
Let’s say the ovens break down and they need a replacement.
They need $25,000.
Well, let’s simply print money from our customer bank.
A letter like this would do the trick:
Dear Ian,
A small disaster has happened at my restaurant, and you can benefit from it greatly.
Here’s the story:
Manny (the sous chef), left a pan of hot oil too long and under too high a heat in my expensive oven. A fire erupted.
No one was hurt thank god, but my oven is ruined.
This is where I need your help. I’m just a small businessman and a new oven costs $25,000! (I only use the best). Instead of going to the bank and paying a high interest rate on a loan, I’ve decided to offer something to my best customers.
I’ll give you $500 worth of restaurant credit for $250.
I’m going to sell pre-paid gift cards to my restaurant worth $500 for only $250 to 100 of my best customers.
This will give me the cash I need for a new oven, and at the same time offer you a huge deal and a way to help me out at the same time.
If you’d like to get in on this, please come to the restaurant and tell the hostess you would like to purchase an “Oven Gift Card”. She’ll know exactly what you mean. We take cash, check or credit card, but you have to come in right away. I am only offering this to the first 100 people because that’s all I need to cover my oven expenses. I expect this to sell out quickly.
Have a great day.
Sincerely,
Ryan DiGinio
P.S. I also have a special vintage wine I’ve held in my wine cellar for 10 years. I have 120 bottles of it, and I’ll give one to you, if you’ll help me out, today.
Woooheee!
Don’t balk at this because its so simple. Build your list and communicate with them intelligently, and you’ll recession proof your business, double your take home income and start living life with a lot less worries.
If you want some ideas and strategies to get going then you take me up on a free consultation to outline a strategy for you. I’m a rare Vancouver copywriter who knows the strategy and has the knowledge to execute it.
