Sep
20
How to get attention without using “sex”
Filed Under Business Email Wealth, Copywriting Secrets | Leave a Comment
When you’re trying to get the attention of a customer, most business people make a mistake of jumping to the marriage proposal without getting a first date.
Even in a short letter there are stages you have to go through.
First stage:
Your prospect is on the highway driving at 90 mph.
If you want to have a hope in hell of getting a message to him (without using a phone), you drive up beside him and match his speed, and then start talking.
In an email, (or any written communication) you have to pace someone before you can speak to them.
Persuasion does not exist without this trust factor or understanding.
How do you do this in lets say an email?
Well let’s go back to my restaurant examples.
I’m going to jump inside my brain and imagine myself as someone reading the emails and…and…and…here’s my “pace”.
Dear Customer,
Around 4 p.m. everday, some of my customers are feeling hungry, tired and ready to sit back and do nothing.
There we go. That wasn’t hard was it?
Of course this email gets sent around dinner time, to drive people into the restaurant.
It could go on.
A fresh AAA grade prime rib was put in my oven right now. In 2 hours it will be rare, and the veins of white marbling will have dissolved into the juicy, tender meat.
Fresh yorkshire puddings come with this portion of meat, plus a choice of season vegetables. (And your choice of our low calorie, high flavor desserts)
I have a special wine coming out of my cellar today. I only have 6 bottles of it, and I’d like to buy you a glass. Simply come in with your special someone, and I’ll pour you both a complimentary glass.
Of course, I hope you try the prime rib special (There is a wonderful roast chicken or Ahi Tuna salad for the person who doesn’t like red meat).
Stroll down or take the car (we have complimentary valet for the members of our preferred clientelle list). Don’t worry about downtown parking. Just swing in, toss the keys to Jimmy or Ryan. And relax.
We ask you call ahead first though. xxxxxxxxx.
Warmly,
Chef Ian
Remember: If business is like war, then the message you send out is like a bomb. Would you rather be sending out 1000 cherry bombs, or 1000 cluster bombs? Take the time to craft the message with persuasion, and your sales will climb.
If you’d like to me to consider working with you to double your sales by helping you build a customer list and farm it, read about my initial consultation here: Vancouver copywriter
