Sep
22
Bridge Collapses In France, Marketers learn million dollar skill
Filed Under Copywriting Secrets | Leave a Comment
In 1850, a suspension bridge in France collapsed because of a “glitch” that can make your marketing messages 10 times as effective.
Listen: Back on this hellish day, 478 soldiers marched across the Angers bridge. This bridge was scientifically designed to withstand the weight of thousands of men.
What caused the bridge to collapse?
Timing.
The men were marching in step. And it just so happened to be the mechanical resonance frequency of the bridge. Because of timing, the force of their steps were multiplied 100 times. The bridge started to sway, buckle and then smash into the water below, crushing and drowning 226 soldiers.
Just like the timing of footsteps can bring down a bridge, the timing of claims and promises can bring down sales resistance.
Here’s an example:
Let’s say you have a winning lottery ticket. It’s worth $50,000.
Let’s also say for some reason, you can’t cash it in (Maybe you are a convict on the run and you don’t want to draw attention to yourself).
Try to sell it now.
Winning lottery ticket for sale will probably trigger “Bullshit…Con Artist…Scam” in people’s heads.
So you’re going to have to time that claim.
How about this.
If you didn’t win yesterdays lottery, here is a chance to get some cash out of it.
Yesterdays lottery numbers were 61 13 15 16 and 17.
Take a look at yesterday’s newspaper right here.
This is my ticket. Would you agree I’m a winner?
Good. I’d like to split the winnings with you…blah blah blah.
A little better timing can produce belief! And when people believe your promise – sales occur.
Good timing can mean 1 + 1 = 10
If you’re looking for a copywriter in the Vancouver area who understands timing, then find out how to get a hold of me at my copywriting contact page.
Peace.
