Sep
24
How to Use Alzheimers To Create An Unforgettable Elevator Speech
Filed Under Copywriting Secrets | Leave a Comment
Did you know Alzheimer’s victims (even ones in the later stages of the disease)have a remarkable ability to remember songs… even when they can’t remember the names of their kids.
It’s true.
And, the reason why can help glue people to your sales message and help you sell like free money.
A mistake everyone makes in their elevator pitch!
Listen: Has someone ever asked you what you do and you go on to say:
“I am a lawyer”
“I am a real estate agent who helps people buy their dream home”
“I am copywriter”
“I am a recently graduated engineer….”
Have you?
Well…you are a certified hypnotherapist because the moment you say that people zone out and say too themselves “I don’t need it” and move on.
Test this yourself. Next time you’re talking with someone you give that answer to…if they start saying a lot of “Uh huh…uh huh…yep”.
That’s code for I’m dreaming of a beer and my couch, and your words aren’t even going in my ear. (You should shut up at this point and get them talking).
So how do you make your message stick?
How do you give your message the impact of a Mike Tyson uppercut?
Here’s the truth.
You see. The reason Alzheimers patients can remember songs, is because the songs stir up emotion.
And your elevator speech, marketing communications and sales pitches (in fact all good writing) has to stir the emotions.
First tip: Never say “I am”. It’s flaccid, weak and should be reserved for soul less government bureaucrats.
Second: Use hard numbers wherever you can. We’re trained by the media to look for specifics.
Let me give you some examples:
“I am a divorce lawyer” can become “I negotiate for battered women and on average hand them $86,000 a year income for life and full custody of their kids”
“I am a wedding DJ” can become “I lead 500 people on to a dance floor and keep them there for 4 hours.”
“I am a business coach” can become “I speed up retirement for business owners on average 8 years and help them sell their businesses for 567% of their annual revenue.”
“I am a real estate agent” can become “I take people who are renting, and turn their monthly rent payments into a mortgage payment for a home 10 times the size of their apartment.”
Think of that opening sentence as a knife wound. You want people squirming and uncomfortable. That discomfort will glue them to you. And make them want to BUY from you.
Anyhow that’s it for now. One more before you go.
Here’s one of my pitches for my Vancouver Copywriting business: I create an extra $50,000 a month in sales for small business by making Google their best salesman.
Peace.
