Pleasing Google’s bots and pleasing human brains seems to be more complicated than it should.

People who’ve studied  SEO (search engine optimization) know the <title> tags in a web page are part of the old 80/20 rule of success.  Which means, 20% of the elements on  page result in 80% of the search engine ranking boost.

With me?

Good.

Sometimes getting your “Keyword” in the title and grabbing human attention is a challenge.

Some people stuff keywords in and create titles that look like this:

Vancouver Trucking Company | Vancouver Trucks | Vancouver Truck Drivers | Vancouver Big Rigs

What’s wrong with this?   Well when you Google Vancouver Trucking Company, the <title> tag appears as the headline.   And the headline in the search results sells people on clicking on to your site which is what you want isn’t it?

Keyword stuffed headlines don’t draw clicks!

So what do you do?

You combine good human interest with elegant SEO keyword placement.

Here are a few of my suggestions.

Let’s say you are trying to rank for “Vancouver Car Dealership”

Title – “Vancouver Car Dealership Accused of  Theft For Selling Cars So Cheap”

How about a golf club.

Title – “New Golf Club Test Injures Kayaker Because Balls Clearing Range”

How about “Business Coaching”

Title – “The Case Against Business Coaching”

Anyhow.   The key to high rankings and high click rates is combining your keyword with human interest.

Try it out on your next SEO work.

If you’d like to have me work on your project a phone call is first, please head to the contact page below to start a friendly, no pressure dialogue.

Vancouver Copywriter

This video below is a glimpse into a real opportunity to add a half million dollars a year revenue to your business…within a month!

I’m using a plumber for my example, but similar results can be obtained for mechanics, doctors, dentists, lawyers, boat dealers, car dealers and on…and on…and on.

Ok.  Watch the video.   I’ll show you the river.   After the video I’ll show you how to scoop out some of the cash.  By the way the software I’m using access the database of Google, Yahoo and Bing  to get its results.

Ok.

What you are going to do now is create a web page that becomes a magnet attracting just those visitors who type in “Vancouver Plumbing or Vancouver plumbers”.

The reason for this is simple.   The more you dilute the focus of your page, the harder it is to get to the top.

Ok, some basic SEO stuff you should know is, you want to use your keywords in <H1> <H2> <H3> tags, <title tags> are very important too.  If you don’t know what these mean, that’s ok.  Simply tell the person building your site, you want the web page optimized for your keywords.

Ok, so how do we get to the top of the rankings?

Do not  try and cheat your way first of all.   Google spends a small fortune on research to find who is cheating the search engines and delivering a poor quality user experience for its searchers.   If this is you, then you could find yourself banned from the rankings!   Good bye $700,000.

How do you do this the way Google wants and the way your visitors want?

Think about it.   Google is in the business of providing the searchers with the best content.   So you simply create a the best content around Vancouver plumbing.

And when you are trying to generate leads, you should be providing content that educates people how to make an informed buying decision.

This does two things.   Gives you a nearly unlimited amount of content to create.   And if you have a smart copywriter working for you, you can write the content in such a way that people are taught that your business clearly provides the best service in town.

Make sense?

Now.   You want to sprinkle the content all over the internet and get reputable web sites to link back to you.

When a web page has a link on their site pointing back to your site, the search engines count that as sort of a vote of confidence that your site has good content.   The more of these links you get (called backlinks) the better your chances of dominating the search engines.

A little tip:  Not all votes are equally weighted.  Some pages votes count for 100,000 times the power of other pages.   Web sites that end in .gov or .edu have great ranking power.   You can sneak into .edu sites by posting job descriptions on college web sites.

Make sure your anchor text This is an example of anchor text.   Contains your keywords in it.   This is also important.

Ok, to summarize:  Publish content and get back links to your site to rank.   That is a shortcut, there is a lot more to know about SEO, but that is enough to get you rankings because most local businesses have no clue how to get to the top of the search engines.

Without getting into advanced copywriting techniques, here’s an outline for a good sales pitch that will convince people to do business with you.

A good headline that instantly communicates the searcher they found a web page that can help them.  Something like this:

“Warning:  Do Not Hire a Vancouver Plumber Until You Read This”

That’s going to get the attention of someone looking for a plumber isn’t it?

Ok, now simply teach the person about all the bad things that can happen if they don’t hire the right plumber.  And then demonstrate that your plumbing service doesn’t do those bad things.

Throw some testimonials in from happy customers saying that “Yes, Joe Plumber does not do those bad things”

And most importantly.   Have a crystal clear call to action.

Something like this:

“To get Joe the plumber over to assess the damage, you can call his cell phone at xxxxxxxx.   If Joe doesn’t answer it gets forwarded to his wife Cindy.   Cindy will take down your name, address and phone number, and tell Joe to get to you right away.

There is no charge for a visit.  Joe will simply tell you what needs to be done to fix your problem.   If you want Joe to do it, he’ll guarantee to fix the problem permanently or you don’t have to pay him a cent.

Again the number to call is xxxxxxxxx”

Ok.   That’s it.  $700,000 to the first plumber to implement this plan.   Or you can hire me to do it for you.   If you that’s the case then here’s what you need to do.

Email me at ian [at] ianvecmanis.com with your name, business, and phone number and subject line, make google my salesman.   I’ll analyze the potential and see if it’s a big enough fish for me to go after.   If I have the time and room available, I’ll come visit your office (at an agreed upon time) and help you formulate a strategy.

If you like what you hear we can move ahead.  By the way, I run this operation with a bold guarantee.  If you do not make 10 times back what you pay me in 3 months, I’ll refund your money.   The fee is less than most web designers charge for a web page that doesn’t make sales…and is a fraction the cost of a full pages yellow page ad!

There’s only room for 1 at the top, email me before your competitor does.

Oh and if you want more detailed information on an internet marketing strategy for your business, there is a free report available at Free Report.

Peace.

If they average $50 a purchase and you flip 5% of those visitors in customers, that’s…

$2672.50 A Day in Sales!

But wait!   If you’re smart about it, that’s not a $50 purchase.

Not if you know how to keep and maintain a customer.

You see, that person could buy flowers once a month (Gifts for wives, girlfriends, mistresses, mothers day, birthdays, christmas, anniversaries and on and on).

Let’s say you can get a customer to spend $50 a month for 12 months of the year.   That means that search engine traffic is not worth $50 but…$600.   And the traffic is now worth $32, 070 a day!

Holy moly, I think I’m going to get into the flower business.

Impossible you say?

Well bare with me.    Let’s first talk about getting to the top of the search engines first.

I hark over and over with clients, that its not about tricks.   It’s about strategy.

Think about this.  Google (and its baby brother and sister Bing and Yahoo) are in the business of providing its searchers with the most useful, valuable answers to web requests.

They need some sort of algorithm (or formula) to determine this.   No one knows what the precise formula is.   However the most important factor is…

How Many Other Web Pages
Think You Have Great Content!

How do you figure this out?

Simple.   The search engines look for quality websites with links pointing back to your good content.

So.  If you want to get to the top.  You need a great content publishing strategy!

And if you want to attract buyers what kind of content do you want to provide?

Again, the answer is simple.

You provide information on how to make a good buying decision.

In the case of the florist.   Here are some great ideas.

• How to pick the best flowers for an anniversary
• How to apologize with flowers
• Scientifically proven flowers that speed up healing!
• the best flowers to give on a first date!
• The best flowers to give on a second date!

You could literally go on and on and on.

Now each article (if its on your web page) should be written in a way that makes the florist the best choice available and make it super easy to order.

Let’s get back to turning that $50 order into a lifetime customer worth a fortune.

The first thing you should do is realize, the person buying flowers (if intelligently reminded) could buy flowers at least once a month.

So you find out their interests and segment them.

Let’s start with a list of men with wives.   Using an email software every guy on your list who has a wife (or girlfriend) should be reminded about holidays (valentines day), birthdays etc.   Each email should point to a special offer for them (always make people feel important and special) and ask for an order.

You will not convert everyone.  However just by providing a nice reminder service, with a clear call to action.   You will create a huge surge in sales!

Anyhow.
That’s all the time I have today.   If you’d like to learn more about dominating a Vancouver small business market I have a report available.   Not everyone can read it, but there is a good chance I will let you.   You can read the details here:

Enjoy the day!