Sep
15
Making someone want something so badly they will pay an absurd amount of money, is a very useful skill.
Here’s a cool way to do it, using Sleight of Mouth.
Remember: Sleight of Mouth is a language tool used to shift beliefs.
One belief a good salesman (or copywriter) should install in their prospects is this:
I want to buy this because it’s an incredible value.
I remember watching a movie once where a man was running in the woods, and he ran into a zombie.The camera zoomed into the zombies face.
You felt bad for the man, but weren’t too worried. After all its just one zombie.
But the camera slowly zoomed out.
When it got far enough out you were able to see two more zombies.
And it kept going. There were 10 zombies. Until it zoomed out so far it looked like a bird was looking down on the scene and there were thousands of zombies.
As you changed the size of “frame” the danger increased.
Using Sleight of Mouth you can change the size of the frame and increase desire for your product.
Here’s an example for a new computer.
The X10 computer comes with an ultra quiet fan. Leave your computer running at night without waking up to noise.
Music will sound purer without the background noise of a cheap fan.
Think better because you can work in absolute 100% silence.
Turn the computer on to kill some time without waking your spouse.
This is an example of changing the frame size of what someone pictures themselves using the product for. The more of those frame expansions I stacked, the more gas I toss on the flame of desire.
Neat huh?
There is much more to learn. If you found this useful, check out this tight, easy to read email series on Sleight of Mouth copywriting.
Drive fast and take chances.
Ian
Sep
13
Sleight of Mouth – The Persuasion Secret Of Jesus, Hitler and Barack Obama
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Imagine writing something that altered the beliefs of billions of people.
Imagine knowing the power of those words will ripple for thousands of years to come, physically altering peoples neural networks and installing behaviours in future generations.
This is what the bible did.
Words have power. Beliefs are the puppet strings on human behaviour, and words can change beliefs.
There’s a catch though. Beliefs are never altered through logical argument. In fact, arguing with someone’s belief systems causes people to dig in like a tick and defend their ideas…no matter how absurd.
Changing beliefs using language is a little known but super powerful skill.
You can install the belief in people to hate another race.
You can install the belief in people to love another race.
You can install the belief in people that it’s important not to steal.
This is where Sleight of Mouth comes into play. Robert Dilts is credited with categorizing and naming special patterns influential writers and leaders (Including Jesus, Albert Einstein, Abraham Lincoln and Martin Luther King) use to change the world.
How To Stop A Murder
A few weeks ago, I saw a wise man stop a murder.
A mob of homeless people were ready to tear apart another homeless person for stealing a bag of cans from them.
A few pedestrians told them to stop. They shouted arguments that bounced off the mob like a laser off a mirror.
“Don’t do it you’ll go to jail!”
“It won’t make things better!”
“You can guys can work this out without violence”
Nothing worked.
But up approached a wise man and he said “Let the man who has never stolen before, swing first”.
This kind of stunned the crowd. They stopped and thought about it, and realized they too had stolen before.
The man used a Sleight of Mouth pattern on the crowd to instantly diffuse their belief they wanted to kill this man for stealing.
Do you recognize this story? Jesus did the same thing to a mob of people who wanted to stone a woman to death for adultery.
Rather than scold or show them the errors in their ways he simply said (I’m not a bible scholar this is a loose translation) “Let he who is without sin, cast the first stone”. This stopped a murder.
Sleight of mouth patterns are space age verbal weapons that persuade people without them realizing they are being persuaded.
Finding good courses on how to learn to use these patterns is not that hard. Learning how to use them in print is a journey I’ve been on for the past year. And I’ve poured my research into an email course, available to anyone who wants to learn more.
To sign up simply head to this page and read about the Sleight of mouth copy course. The sign up box is on the page. Cheers.