Listen:  It’s safe to say not a single real estate agent in Vancouver knows how to market a property with any skill.   Let me prove my point.

This is the  craigslist description of a condo for sale in Vancouver:

Description:

Enjoy 270 d. panoramic view of N. Shore mountains, Burrard Inlet, False Creek, city and parks. 2bdrm 933 sq.ft. top of the line finishing home w/2 spa like bathrooms, solarium, office, office & balcony at new ly built Espana. Features incl.functional open floor plan, European style kitchen cabinets, granite countertops & stainless SS, wine cooler, mirrored closet space, electric F/P, porcelain tile flrg. Bldg has gardens & spectacular water features in addition to 25 m I/D pool, steam room, hot tub, gym, threatre room, library, lounge & top notch security. Steps to skytrain, T&T, Costco, Yaletown, all parks, GM Place, BC Place, Olympic Village, Seawall & Threatres. PUBLIC OPEN: Sat Oct 31 & Nov 1, 2-4 PM

Pleasing Google’s bots and pleasing human brains seems to be more complicated than it should.

People who’ve studied  SEO (search engine optimization) know the <title> tags in a web page are part of the old 80/20 rule of success.  Which means, 20% of the elements on  page result in 80% of the search engine ranking boost.

With me?

Good.

Sometimes getting your “Keyword” in the title and grabbing human attention is a challenge.

Some people stuff keywords in and create titles that look like this:

Vancouver Trucking Company | Vancouver Trucks | Vancouver Truck Drivers | Vancouver Big Rigs

What’s wrong with this?   Well when you Google Vancouver Trucking Company, the <title> tag appears as the headline.   And the headline in the search results sells people on clicking on to your site which is what you want isn’t it?

Keyword stuffed headlines don’t draw clicks!

So what do you do?

You combine good human interest with elegant SEO keyword placement.

Here are a few of my suggestions.

Let’s say you are trying to rank for “Vancouver Car Dealership”

Title – “Vancouver Car Dealership Accused of  Theft For Selling Cars So Cheap”

How about a golf club.

Title – “New Golf Club Test Injures Kayaker Because Balls Clearing Range”

How about “Business Coaching”

Title – “The Case Against Business Coaching”

Anyhow.   The key to high rankings and high click rates is combining your keyword with human interest.

Try it out on your next SEO work.

If you’d like to have me work on your project a phone call is first, please head to the contact page below to start a friendly, no pressure dialogue.

Vancouver Copywriter

Today a giant beanstalk of black smoke dangled outside my window.

It lured me outside like a treat held to my dogs nose.

I wandered straight across town in search of its source.

What I  thought was going to take 1 minute, ended up being 5 minutes…then 10 minutes…and after nearly 20 minutes, I reached a smoldering boat being sprayed by a small army of fireman.

Why am I telling you all this?

Simple.   When you are approach a new customer you need to say something that did exactly what the fire did to me.   Yanked at my curiousity and drew me in.

Ask yourself next time you write something to create an important response, if what you say early is acting like the smoke.

If you’d like me (Ian Vecmanis) to create “Smoke” for you can get a hold of me at my Vancouver Copywriting contact page.

Vancouver Copywriter Dog

This is Angel Vecmanis.  My childhood dog.

She eats her own poo.   Likes to rest her head on your feet.   Once I saw her get in a bark off with a bull frog and she lost..

And believe it or not.   She can help you sell more goods.

How?

I’m glad you asked.   When you’re writing (and selling face to face) what you need before you try to sell is rapport.   Rapport is like an invisible beam being shared between to humans.   Real communication only occurs through this beam.

One way to build rapport is to demonstrate you are just like someone.   And one way to demonstrate you are just like someone is…to show a picture of your dog to a group of dog lovers!

Adding this human touch to your promotions and sales efforts will help build trust, and thus increase your sales.

Try adding a photo that demonstrates you are just like someone else.   And tell me what happens.

If you want a dog lover to work on your next promotion, you can get a hold of me through my Vancouver Copywriter contact page.

- I opened up an email from Frank Kern today and got smacked by a sweet copywriting weapon.

Paving a way for a claim to believed.

Here’s the chunk of email:

The FTC released new guidelines yesterday that DIRECTLY AFFECT YOU.

Lots of people in our community are talking about it, and most of them
are totally missing the boat.

Lucky for us, I (pay through the nose to) have an attorney who used
to work for the FTC …and he gave me the inside scoop.

Here’s a new blog post I wrote that tells you what I Iearned.

Did you catch it?

If Frank Kern had just said “I have the inside scoop on the new FTC ruling”.   It wouldn’t have had the same impact it did when paved the way for the claim to be believed.

This is an advanced copywriting tip.

Look at every thing you make a claim about and surround it with proof.   Your response will soar.

If you’d like some of the in your next promotion get a hold of me at my Vancouver Copywriting Contact.

Here’s why:

My name is Ian Vecmanis and I write copy from my home in beautiful Vancouver, Canada.

Over the past few years, I’ve learned (like top marketers preach) testimonials almost always boost response if done properly.

In fact John Carlton says (one of the top copywriters in the world) your entire ad can be testimonials if you know how to use them.

On the other hand as you may know poor testimonials, can wither the power of your sales message.

Junk testimonials also damage your credibility, and cause people to mutter “BS”…which means you failed in getting your message across.

Here’s the exciting news:  Below is the process I borrowed from John Carlton on how to actually go about digging up testimonials.  It’s a thorough process requiring effort and when you’re done, you’ll have bushels of ammunition for your sales pitch, and your clients will think you’re a miracle worker.  Maybe you know how to do it, maybe not…however when you’re reading it know this…when you’re done, you’ll read a great offer where you can simply…hire me to do the hard detective workt for you!  We’ll get to that later.

Here is a Refresher On Everything You Need to Know to
Materialize a “Sizzling Testimonial”

Top marketers know it and you know it.  A good pithy, testimonial can do wonders for a sales pitch.  They overcome objections, fuse belief and credibility into outrageous promises.  They are cash in the bank.  Except, you have to dig them up!

Obviously I can’t tell you how high your response rates will climb with good testimonials…however, I can say it’s undoubtedly one of the easiest ways to increase a clients (or your own) profits.

In fact, if you collect testimonials properly your entire sales pitch can be nothing but happy customers doing your selling for you.

This works like crazy if you are writing for a service professional, because you can just assemble a book full of killer testimonials, and have your client hand that to their sales leads.  The overwhelming social proof makes it easy for people to choose them.

This means you have to coach your customers on how to give you a great testimonial.

So how do you get a great testimonial?  If your customers are giving you lame feedback, what do you do?

Here is the exact process I use (which is swiped from John Carlton).

1) You need the name and phone number of a customer.  You are looking for authority, V.I.P’s or people your customers can easily relate to.

2)      You need to call them up, and instantly bond with them (be a good listener and mirror their voice tonality)

3)      You’re looking for before and after stories.  Get them talking about their life.  You won’t get the juicy details to support a rock solid testimonial until you’re deep in conversation.  Ask for specific numbers and details.

4)      Piece it together:  In the first five minutes the customer might have said what his life was like before they found your product.  20 minutes later they might have finally revealed how their life is better.  Connect the two and that’s your testimonial.

5)      Ask them if they’ll do you a favour and help other people who are in a similar situation make a decision by including their testimonial.  Ask for a photo (if they don’t have one, fed ex a disposable camera they can shoot with)

6)      Write the testimonial and fed ex a consent form to them which says you have permission to use the testimonial

7)       Add testimonial into the pitch at the right spot and enjoy results.

Remember: Specifics build believability…and…believability is what you’re striving for.

Onwards.

As you can see that’s a lot of effort, which means it probably works.

As I mentioned you can hire me to do all the hard work of clawing, digging and mining world class testimonials out of a customer base (or getting a new product into a few hands and prying testimonials from them)

If this sounds great then here are the details you need to know about this service:

I’ll talk with you (if you’re a copywriter I’ll talk with you and your client) for 30 minutes about your plans, efforts and results your sales copy is getting.  We’ll look at major objections , your U.S.P and find holes in your sales process we can plug with world class testimonials.

And then if I decide to work with you I’ll march off and do what needs to be done to get those testimonials including:

Creating bribes (if need be) to get people to spill their beans…phone conversations with happy clients to get them to cough up a testimonial…re writes of existing testimonials with permission from clients to use it…I’ll get pictures and…

You Won’t Go To Jail For
Not Having Physical Consent Forms

You’ll get legally valid testimonials with signed consent forms in case the FTC knocks on your door asking to see them (so you won’t get thrown in jail).  This includes signed documentation saying you have permission to use the testimonial as is.

At the end of it all you’ll have 8 shiny testimonials like this:

Picture with caption here – “Dude your course almost got me thrown in jail.  When I tried to stand up for my girlfriend I got my ass kicked by a punk smaller than me.  Humiliated and dejected I invested in your course, and the same thing happened again…except I used your “ultimate punch” technique and caved this guys jaw in. The Police thought I hit him with a hammer!” – Pete Lamper, 28 years old, Raleigh, North Carolina.

Or it could look something like this:

Picture with caption here – “My sales page was converting at around 1.8% and I was just eaking out a living.  Then I ran your software on my copy, it made some formatting changes and presto, I’m chugging along at 2.6% conversion rate!  I feel like I ripped you off” – Jason Price, 30 year old CEO of magictricks.com, New Jersey.

In summary…

This is a Fire and Forget Way to Get Testimonials You Know You Need!

Time for some more value building:

Listen: how much extra cash will end up in your pocket if your sales machine gets a few bumps up in conversion.

If you have an existing sales machine making you money this is a “Just add water” quick fix you can use to permanently multiply your conversion rates.

Here is what this investment costs you and what I guarantee:

I’ll do all the grunt work of talking, persuading and bonding with your customers to pry them out.  And I’ll handwrite a nice thank you note to everyone who submits a testimonial.

You’ll have 8 sales worthy testimonials to bump your response by shattering objections, proving claims and making your credibility rock solid.

Look:  There are lots of ways to use testimonials, but if you put them in the wrong spot you can kill the flow of your sales message.  You need to place them where people want to read them.

For instance:  When an objection of price pops in your readers head, a testimonial pops in and says what a bargain your price was.

Or, if someone doesn’t believe a claim you are making, a testimonial pops in and says a person received the benefit of the claim.

If this seems complicated don’t worry because when I deliver your testimonials, I’ll help you put them in the right spot for maximum results.

Because I’m a decent copywriter too, I’ll dig for the testimonials with authority and similarity built into them (Which is like choosing depleted uranium slugs over pellets).

This service costs $1600, but essentially it’s free with my guarantee…

My Guarantee

Listen:  If your sales page is converting already and you track response then I offer this guarantee.  If you put the testimonials in where I tell you too and the increase in sales doesn’t clearly make my fee seem like a drop of water in an ocean then I’ll refund the entire $1600 without any complaints or troubles.

Once this is done and you agree this is a no brainer investment pays out 10 to 100 times the cost of hiring me, then we can begin right away.

Side note: There are a couple of reasons you should not hire me.

1)      Your product is crap!  I can’t convince people to give a good testimonial if your product is junk.  So if this is the case, please save us both the time and don’t call me.

2)      If you’re a lame copywriter or marketer who will end up censoring a sizzling testimonial…Don’t call me.  I don’t want to cry after seeing buckets of paint splashed on my Mona Lisa.

This Service Will Not Be
Around Forever

Here’s why: I have a selfish reason for offering this service besides money.  I want to build up a rolodex of good copywriters and start writing copy myself.  This won’t stay around forever (I’ll bundle into my freelance copywriting services.)  And because I’m one guy I can only take a few clients on at a time.

That’s it:  If you’d like to hire me as a sales detective its very simple.  Email me at ian at ianvecmanis.com .  Tell me who you are, a good time to call you, and leave a phone number.  Easy.  I need 2 weeks to gather 8 testimonials.  If your product is new, we’ll have to drum up some clever ways to get the testimonials so it will be a little longer.

Act now, and if I like you and your project you’ll have some sales boosting testimonials in just a few weeks.

Sincerely,

Ian Vecmanis

He would literally mesmerize people, and say things they couldn’t say no too.   I’m going to show you some of those secrets here.

I pulled them out of his out of print book going for “$54.98 to $259.79” on Amazon.

Although Feldman didn’t name them, Robert Dilts and Richard Bandler certainly did.

How Ben Feldman Approached People

A bad life insurance salesman calls up and says something like this: ““Hi I’d like to talk with you about life insurance do you have 30 minutes?”.

And the poor guy on the other end of this amateur pitch pukes a little bit and quickly tries to shoo the guy away.

Here’s how Feldman approached the call.

Mr. Jones, I have money for sale.  At a discount.   You’ll need that someday to pay your taxes.  May I present an idea that has been very valuable to a lot of people?

Robert Dilts would recognize this as a “Redefine” sleight of mouth pattern.   Ben redefined insurance as selling money at a discount, and eliminated that objection.

Feldman was renowned for selling high ticket insurance and often ran into the objection “This costs way too much”

He dealt with this using this consequence Sleight of Mouth pattern:

If you can’t put away 3% now, how are you going to find 100% later.

What he meant here was when the person buying insurance died, the creditors would come knocking looking for estate taxes.   And the cash won’t be there.

Anyhow.

When you get good at Sleight of Mouth, you can start weaving persuasive messages as easily as you type.   How do you get good?  Start with my email program here.

Sleight of Mouth Email Course