Here’s what a river of a $500,000 looks like (yours free for the taking if you’re a Vancouver business owner)

This video below is a glimpse into a real opportunity to add a half million dollars a year revenue to your business…within a month!

I’m using a plumber for my example, but similar results can be obtained for mechanics, doctors, dentists, lawyers, boat dealers, car dealers and on…and on…and on.

Ok.  Watch the video.   I’ll show you the river.   After the video I’ll show you how to scoop out some of the cash.  By the way the software I’m using access the database of Google, Yahoo and Bing  to get its results.

Ok.

What you are going to do now is create a web page that becomes a magnet attracting just those visitors who type in “Vancouver Plumbing or Vancouver plumbers”.

The reason for this is simple.   The more you dilute the focus of your page, the harder it is to get to the top.

Ok, some basic SEO stuff you should know is, you want to use your keywords in <H1> <H2> <H3> tags, <title tags> are very important too.  If you don’t know what these mean, that’s ok.  Simply tell the person building your site, you want the web page optimized for your keywords.

Ok, so how do we get to the top of the rankings?

Do not  try and cheat your way first of all.   Google spends a small fortune on research to find who is cheating the search engines and delivering a poor quality user experience for its searchers.   If this is you, then you could find yourself banned from the rankings!   Good bye $700,000.

How do you do this the way Google wants and the way your visitors want?

Think about it.   Google is in the business of providing the searchers with the best content.   So you simply create a the best content around Vancouver plumbing.

And when you are trying to generate leads, you should be providing content that educates people how to make an informed buying decision.

This does two things.   Gives you a nearly unlimited amount of content to create.   And if you have a smart copywriter working for you, you can write the content in such a way that people are taught that your business clearly provides the best service in town.

Make sense?

Now.   You want to sprinkle the content all over the internet and get reputable web sites to link back to you.

When a web page has a link on their site pointing back to your site, the search engines count that as sort of a vote of confidence that your site has good content.   The more of these links you get (called backlinks) the better your chances of dominating the search engines.

A little tip:  Not all votes are equally weighted.  Some pages votes count for 100,000 times the power of other pages.   Web sites that end in .gov or .edu have great ranking power.   You can sneak into .edu sites by posting job descriptions on college web sites.

Make sure your anchor text This is an example of anchor text.   Contains your keywords in it.   This is also important.

Ok, to summarize:  Publish content and get back links to your site to rank.   That is a shortcut, there is a lot more to know about SEO, but that is enough to get you rankings because most local businesses have no clue how to get to the top of the search engines.

Without getting into advanced copywriting techniques, here’s an outline for a good sales pitch that will convince people to do business with you.

A good headline that instantly communicates the searcher they found a web page that can help them.  Something like this:

“Warning:  Do Not Hire a Vancouver Plumber Until You Read This”

That’s going to get the attention of someone looking for a plumber isn’t it?

Ok, now simply teach the person about all the bad things that can happen if they don’t hire the right plumber.  And then demonstrate that your plumbing service doesn’t do those bad things.

Throw some testimonials in from happy customers saying that “Yes, Joe Plumber does not do those bad things”

And most importantly.   Have a crystal clear call to action.

Something like this:

“To get Joe the plumber over to assess the damage, you can call his cell phone at xxxxxxxx.   If Joe doesn’t answer it gets forwarded to his wife Cindy.   Cindy will take down your name, address and phone number, and tell Joe to get to you right away.

There is no charge for a visit.  Joe will simply tell you what needs to be done to fix your problem.   If you want Joe to do it, he’ll guarantee to fix the problem permanently or you don’t have to pay him a cent.

Again the number to call is xxxxxxxxx”

Ok.   That’s it.  $700,000 to the first plumber to implement this plan.   Or you can hire me to do it for you.   If you that’s the case then here’s what you need to do.

Email me at ian [at] ianvecmanis.com with your name, business, and phone number and subject line, make google my salesman.   I’ll analyze the potential and see if it’s a big enough fish for me to go after.   If I have the time and room available, I’ll come visit your office (at an agreed upon time) and help you formulate a strategy.

If you like what you hear we can move ahead.  By the way, I run this operation with a bold guarantee.  If you do not make 10 times back what you pay me in 3 months, I’ll refund your money.   The fee is less than most web designers charge for a web page that doesn’t make sales…and is a fraction the cost of a full pages yellow page ad!

There’s only room for 1 at the top, email me before your competitor does.

Oh and if you want more detailed information on an internet marketing strategy for your business, there is a free report available at Free Report.

Peace.

What is it about some books, articles and emails that excite you and even change your life?

Knowing how to engineer those “A-Ha” moments with the written word can spawn information product evangelists.

You can change perceptions of entire industries.

You can simply make someone feel good about themselves and want to change their life.

I’d like to reveal some of those secrets in this article.

Because we are working with beliefs we will be using Sleight of Mouth patterns.

A good example of how we can use Sleight of Mouth to add value to an information product is with hypnosis sessions.

Before hypnosis can be truly effective, the person has to believe hypnosis works and that they can be hypnotized.

A common belief is “I can’t be hypnotized because my mind is too strong”.

Well a good pattern to run in the instruction manual can be.

“A common question that comes up is I can’t be hypnotized because my mind is too strong.  This is perfectly valid.

You have to ask if your mind is strong enough to let yourself be hypnotized?

Hypnosis is a state of incredible relaxation and focus which requires a strong mind to go into.

And isn’t it more important to be someone who likes change and become stronger than appearing strong minded?”

I ran three patterns in that sentence.   Each one like a tiny proton torpedo snaking its way into the death stars exhaust port.

First I paced their experience (For rapport).   Then I did an apply to self pattern.  (see if you can find it).   Then a redefine on hypnosis.   Then I used a hierarchy of criteria to show them a belief more important than being strong minded was being violated.

Cool huh?  This would open up a lot more people to the idea of hypnosis and make the program more effective.

Anyhow, let’s sum things up.

Learn how to use sleight of mouth patterns when you come up against stubborn beliefs of your audience.   You’ll literally change the wiring in their brains and they’ll come away with an expanded mind, and you’ll be soldering a tough to break bond with your reader.

If you like this lesson you’ll want to see what I have in my email course.  In it I reveal a hidden objection to buying almost no one seems to talk about.

I heard about this objection in a Gary Halbert copywriting seminar but didn’t hear how to overcome it.   It’s the perfect job for Sleight of Mouth, and if you remove objections you increase sales.   Sign up for the course here.

Take care,

Ian

According to the search database there are 1069 people looking for a florist everyday in Vancouver.

If they average $50 a purchase and you flip 5% of those visitors in customers, that’s…

$2672.50 A Day in Sales!

But wait!   If you’re smart about it, that’s not a $50 purchase.

Not if you know how to keep and maintain a customer.

You see, that person could buy flowers once a month (Gifts for wives, girlfriends, mistresses, mothers day, birthdays, christmas, anniversaries and on and on).

Let’s say you can get a customer to spend $50 a month for 12 months of the year.   That means that search engine traffic is not worth $50 but…$600.   And the traffic is now worth $32, 070 a day!

Holy moly, I think I’m going to get into the flower business.

Impossible you say?

Well bare with me.    Let’s first talk about getting to the top of the search engines first.

I hark over and over with clients, that its not about tricks.   It’s about strategy.

Think about this.  Google (and its baby brother and sister Bing and Yahoo) are in the business of providing its searchers with the most useful, valuable answers to web requests.

They need some sort of algorithm (or formula) to determine this.   No one knows what the precise formula is.   However the most important factor is…

How Many Other Web Pages
Think You Have Great Content!

How do you figure this out?

Simple.   The search engines look for quality websites with links pointing back to your good content.

So.  If you want to get to the top.  You need a great content publishing strategy!

And if you want to attract buyers what kind of content do you want to provide?

Again, the answer is simple.

You provide information on how to make a good buying decision.

In the case of the florist.   Here are some great ideas.

• How to pick the best flowers for an anniversary
• How to apologize with flowers
• Scientifically proven flowers that speed up healing!
• the best flowers to give on a first date!
• The best flowers to give on a second date!

You could literally go on and on and on.

Now each article (if its on your web page) should be written in a way that makes the florist the best choice available and make it super easy to order.

Let’s get back to turning that $50 order into a lifetime customer worth a fortune.

The first thing you should do is realize, the person buying flowers (if intelligently reminded) could buy flowers at least once a month.

So you find out their interests and segment them.

Let’s start with a list of men with wives.   Using an email software every guy on your list who has a wife (or girlfriend) should be reminded about holidays (valentines day), birthdays etc.   Each email should point to a special offer for them (always make people feel important and special) and ask for an order.

You will not convert everyone.  However just by providing a nice reminder service, with a clear call to action.   You will create a huge surge in sales!

Anyhow.
That’s all the time I have today.   If you’d like to learn more about dominating a Vancouver small business market I have a report available.   Not everyone can read it, but there is a good chance I will let you.   You can read the details here:

Enjoy the day!

Making someone want something so badly they will pay an absurd amount of money, is a very useful skill.

Here’s a cool way to do it, using Sleight of Mouth.

Remember: Sleight of Mouth is a language tool used to shift beliefs.

One belief a good salesman (or copywriter) should install in their prospects is this:

I want to buy this because it’s an incredible value.

I remember watching a movie once where a man was running in the woods, and he ran into a zombie.The camera zoomed into the zombies face.

You felt bad for the man, but weren’t too worried. After all its just one zombie.

But the camera slowly zoomed out.

When it got far enough out you were able to see two more zombies.
And it kept going. There were 10 zombies. Until it zoomed out so far it looked like a bird was looking down on the scene and there were thousands of zombies.

As you changed the size of “frame” the danger increased.

Using Sleight of Mouth you can change the size of the frame and increase desire for your product.

Here’s an example for a new computer.

The X10 computer comes with an ultra quiet fan. Leave your computer running at night without waking up to noise.

Music will sound purer without the background noise of a cheap fan.

Think better because you can work in absolute 100% silence.

Turn the computer on to kill some time without waking your spouse.

This is an example of changing the frame size of what someone pictures themselves using the product for. The more of those frame expansions I stacked, the more gas I toss on the flame of desire.

Neat huh?

There is much more to learn. If you found this useful, check out this tight, easy to read email series on Sleight of Mouth copywriting.
Drive fast and take chances.

Ian

Imagine writing something that altered the beliefs of billions of people.

Imagine knowing the power of those words will ripple for thousands of years to come, physically altering peoples neural networks and installing behaviours in future generations.

This is what the bible did.

Words have power.   Beliefs are the puppet strings on human behaviour, and words can change beliefs.

There’s a catch though.   Beliefs are never altered through logical argument.  In fact, arguing with someone’s belief systems causes people to dig in like a tick and defend their ideas…no matter how absurd.

Changing beliefs using language is a little known but super powerful skill.

You can install the belief in people to hate another race.

You can install the belief in people to love another race.

You can install the belief in people that it’s important not to steal.

This is where Sleight of Mouth comes into play.   Robert Dilts is credited with categorizing and naming special patterns influential writers and leaders (Including Jesus, Albert Einstein, Abraham Lincoln and Martin Luther King) use to change the world.

How To Stop A Murder

A few weeks ago, I saw a wise man stop a murder.

A mob of homeless people were ready to tear apart another homeless person for stealing a bag of cans from them.

A few pedestrians told them to stop.  They shouted arguments that bounced off the mob like a laser off a mirror.

“Don’t do it you’ll go to jail!”

“It won’t make things better!”

“You can guys can work this out without violence”

Nothing worked.

But up approached a wise man and he said “Let the man who has never stolen before, swing first”.

This kind of stunned the crowd.   They stopped and thought about it, and realized they too had stolen before.

The man used a Sleight of Mouth pattern on the crowd to instantly diffuse their belief they wanted to kill this man for stealing.

Do you recognize this story?  Jesus did the same thing to a mob of people who wanted to stone a woman to death for adultery.

Rather than scold or show them the errors in their ways he simply said (I’m not a bible scholar this is a loose translation) “Let he who is without sin, cast the first stone”.    This stopped a murder.

Sleight of mouth patterns are space age verbal weapons that persuade people without them realizing they are being persuaded.

Finding good courses on how to learn to use these patterns is not that hard.   Learning how to use them in print is a journey I’ve been on for the past year.   And I’ve poured my research into an email course, available to anyone who wants to learn more.

To sign up simply head to this page and read about the Sleight of mouth copy course. The sign up box is on the page.  Cheers.

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