If you would like to know how to sell a chunk of real estate real fast…and…for above market prices then pay attention.

Listen:  It’s safe to say not a single real estate agent in Vancouver knows how to market a property with any skill.   Let me prove my point.

This is the  craigslist description of a condo for sale in Vancouver:

Description:

Enjoy 270 d. panoramic view of N. Shore mountains, Burrard Inlet, False Creek, city and parks. 2bdrm 933 sq.ft. top of the line finishing home w/2 spa like bathrooms, solarium, office, office & balcony at new ly built Espana. Features incl.functional open floor plan, European style kitchen cabinets, granite countertops & stainless SS, wine cooler, mirrored closet space, electric F/P, porcelain tile flrg. Bldg has gardens & spectacular water features in addition to 25 m I/D pool, steam room, hot tub, gym, threatre room, library, lounge & top notch security. Steps to skytrain, T&T, Costco, Yaletown, all parks, GM Place, BC Place, Olympic Village, Seawall & Threatres. PUBLIC OPEN: Sat Oct 31 & Nov 1, 2-4 PM

By Ian Vecmanis a Vancouver Copywriter:

Pleasing Google’s bots and pleasing human brains seems to be more complicated than it should.

People who’ve studied  SEO (search engine optimization) know the <title> tags in a web page are part of the old 80/20 rule of success.  Which means, 20% of the elements on  page result in 80% of the search engine ranking boost.

With me?

Good.

Sometimes getting your “Keyword” in the title and grabbing human attention is a challenge.

Some people stuff keywords in and create titles that look like this:

Vancouver Trucking Company | Vancouver Trucks | Vancouver Truck Drivers | Vancouver Big Rigs

What’s wrong with this?   Well when you Google Vancouver Trucking Company, the <title> tag appears as the headline.   And the headline in the search results sells people on clicking on to your site which is what you want isn’t it?

Keyword stuffed headlines don’t draw clicks!

So what do you do?

You combine good human interest with elegant SEO keyword placement.

Here are a few of my suggestions.

Let’s say you are trying to rank for “Vancouver Car Dealership”

Title – “Vancouver Car Dealership Accused of  Theft For Selling Cars So Cheap”

How about a golf club.

Title – “New Golf Club Test Injures Kayaker Because Balls Clearing Range”

How about “Business Coaching”

Title – “The Case Against Business Coaching”

Anyhow.   The key to high rankings and high click rates is combining your keyword with human interest.

Try it out on your next SEO work.

If you’d like to have me work on your project a phone call is first, please head to the contact page below to start a friendly, no pressure dialogue.

Vancouver Copywriter

Vancouver Copywriters Trick of The Day:

Today a giant beanstalk of black smoke dangled outside my window.

It lured me outside like a treat held to my dogs nose.

I wandered straight across town in search of its source.

What I  thought was going to take 1 minute, ended up being 5 minutes…then 10 minutes…and after nearly 20 minutes, I reached a smoldering boat being sprayed by a small army of fireman.

Why am I telling you all this?

Simple.   When you are approach a new customer you need to say something that did exactly what the fire did to me.   Yanked at my curiousity and drew me in.

Ask yourself next time you write something to create an important response, if what you say early is acting like the smoke.

If you’d like me (Ian Vecmanis) to create “Smoke” for you can get a hold of me at my Vancouver Copywriting contact page.

Vancouver Copywriter Dog

This is Angel Vecmanis.  My childhood dog.

She eats her own poo.   Likes to rest her head on your feet.   Once I saw her get in a bark off with a bull frog and she lost..

And believe it or not.   She can help you sell more goods.

How?

I’m glad you asked.   When you’re writing (and selling face to face) what you need before you try to sell is rapport.   Rapport is like an invisible beam being shared between to humans.   Real communication only occurs through this beam.

One way to build rapport is to demonstrate you are just like someone.   And one way to demonstrate you are just like someone is…to show a picture of your dog to a group of dog lovers!

Adding this human touch to your promotions and sales efforts will help build trust, and thus increase your sales.

Try adding a photo that demonstrates you are just like someone else.   And tell me what happens.

If you want a dog lover to work on your next promotion, you can get a hold of me through my Vancouver Copywriter contact page.

Vancouver Copywriter

- I opened up an email from Frank Kern today and got smacked by a sweet copywriting weapon.

Paving a way for a claim to believed.

Here’s the chunk of email:

The FTC released new guidelines yesterday that DIRECTLY AFFECT YOU.

Lots of people in our community are talking about it, and most of them
are totally missing the boat.

Lucky for us, I (pay through the nose to) have an attorney who used
to work for the FTC …and he gave me the inside scoop.

Here’s a new blog post I wrote that tells you what I Iearned.

Did you catch it?

If Frank Kern had just said “I have the inside scoop on the new FTC ruling”.   It wouldn’t have had the same impact it did when paved the way for the claim to be believed.

This is an advanced copywriting tip.

Look at every thing you make a claim about and surround it with proof.   Your response will soar.

If you’d like some of the in your next promotion get a hold of me at my Vancouver Copywriting Contact.

What's in this website

• Business Email Wealth
• Copywriting Secrets
• How To Generate Lots of Leads
• Make Google Your Top Salesman
• Selling Vancouver Real Estate Properly
• Sleight Of Mouth
• Vancouver Copywriter

Articles

• October 2009
• September 2009

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